Abof  Customer Care

Abof Customer care number                    

Contact Number (Not Toll Free)

Waiting Time

  •    1-2 minutes

Hours of Operation

  • 7:00 AM -11:00 PM (IST)

Customer Service Number (Others)

Planning to make some purchases for apparels, and therefore want to know about the various types of products that are available on the online store for purchasing, and thus need the help of the Customer Care? Need to know about the delivery time of one of your orders, that you just recently placed, and require the support of the Customer Care on the matter? Want to ask some questions relating to the modes of payment accepted on the online store? Wish to know about any kind of corporate offers that you may take advantage of? Need to replace some of the apparels within the replacement period, and therefore require the Customer Care to register a return shipping? Don't fret. Abof Customer Care will help you in knowing about the various products that are available, the extent of delivery times, multiple payment methods, corporate offers and also help you replace your products as well.

How to Talk to a Abof Customer Center Care Executive?

  • Firstly, you can get in touch with the Customer Care Executive, by sending an email at the following email address - happytohelp@abof.com.
  • If you any type of queries related to corporate orders, then you can also email the Customer Care Executive at the following email address as well - corporate.sales@abfrl.adityabirla.com.

About Abof

All About Fashion or commonly known as Abof is a subsidiary and a product of the Aditya Birla Group. It is an online shopping website that deals with apparels only, bringing in all the new fashion trends both for men and women. This was Aditya Birla’s first foray into the world of e-commerce, with the help of in-house apparel brands. Abof was meant to be an online shopping portal, which would go up against the likes of Amazon, Flipkart, Myntra and Jabong. The company has its headquarters situated in Mumbai, Maharashtra, India. Abof offered various types of products, including brands like Louis Philippe, Peter England, Allen Solly, People, etcetera. These above brands are all in-house made of the Aditya Birla Group. The online store also sold accessories and footwear as well. The main target age category was from 18 years to 35 years, both male and female.

Abof Head Office

  • Address: ​Aditya Birla Fashion and Retail Ltd, 7th Floor, Skyline Icon Business Park, 86-92, Off A.K. Road, Marol Village, Andheri (East), Mumbai, Maharashtra 400059
  • Phone No: (+91) 86529 05400
  • Founder: Seth Shiv Narayan Birla
  • Established in: 1997
  • Key People: Kumar Mangalam Birla (Chairman)

Abof History

All About Fashion or Abof was founded in the year 2015. The online shopping website was launched in the month of October of the year 2015. The online shopping website was targeted at niche customers from the beginning. But, due to increased competition from various other online retailers like Myntra or Jabong, Abof failed to convert new customers. The company faced significant losses, and therefore Aditya Birla Group decided to shut down the online shopping website. The news for shutting down merely came within almost two years of opening, in the month of September, of the year 2017. The project was scrapped due to the no profit being observed in the e-commerce sector by the Aditya Birla Group. By the end of 2017, all the operations of the Abof online website were stopped, and the website ceased to exist.

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